This report is our overview of business intelligence, analytics, and big data priorities, adoption, drivers, and challenges based on Forrester's Business Technographics Global Data And Analytics Survey, 2016. We conducted a global analysis of companies of 100 or more employees. Our analysis shows that companies are becoming more customer-centric and making decisions using quantitative insights rather than instincts. Marketers, product managers, and market strategists can use this report to build their knowledge of data and analytics insights.