Save or Share this Report

For CMO Professionals

Forrester's IT And Marketing Partnership Readiness Model For CMOs

October 25, 2011


  • By Nigel Fenwick,
  • Luca S. Paderni
  • with David M. Cooperstein,
  • Khalid Kark,
  • Matthew Dernoga,
  • Lauren Blackburn

Why Read This Report

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of your organization compared to the readiness indicators found in our research.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research