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For CMO Professionals

Forrester's IT And Marketing Partnership Readiness Model For CMOs

October 25, 2011

Authors

  • By Nigel Fenwick,
  • Luca S. Paderni
  • with David M. Cooperstein,
  • Khalid Kark,
  • Matthew Dernoga,
  • Lauren Blackburn

Why Read This Report

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of your organization compared to the readiness indicators found in our research.

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Also in Collection: IT And Marketing Partnership

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