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For B2B Marketing Professionals

Forrester's Industry Marketing Decision Tool

December 19, 2007

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Why Read This Report

This workbook is designed to help industry marketers rank their industry opportunity based on their understanding of the industry, the competitive landscape, and their internal capabilities. Users can also change relative weights, based on their own characteristics and priorities.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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