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For B2B Marketing Professionals

Forrester's Industry Marketing Decision Tool

December 19, 2007

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Why Read This Report

This workbook is designed to help industry marketers rank their industry opportunity based on their understanding of the industry, the competitive landscape, and their internal capabilities. Users can also change relative weights, based on their own characteristics and priorities.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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