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For eBusiness & Channel Strategy Professionals

Forrester's Moments Map, 2020

Take A Quantified Approach To Optimizing Your DX Portfolio

September 3, 2020


Why Read This Report

Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and maintaining digital experiences in an increasingly complex environment of connected devices, platforms, and channels. Forrester's Moments Map uses a mathematical model to help digital business professionals prioritize what services to build and in what interaction mode. We've updated this report to include new consumer data in the Moments Map model.

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Table of Contents

  • Mapping Modern Digital Behavior Is A Multidimensional Challenge
  • Forrester's Moments Map Shows You Customer Channel Preferences
  • Understanding Forrester's Moments Map In 2020
  • Recommendations

  • Apply Forrester's Moments Map To Your Experience Design Process
  • How Forrester Can Help

  • Use Forrester's Moments Map To Plan Your Investments And Timing
  • Supplemental Material
  • Related Research Documents

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