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For B2C Marketing Professionals

Forrester's Paid Content Checklist

Use A Structured Framework To Build A Digital Paid Content Strategy

May 26, 2011

Authors

  • By Nick Thomas
  • with Annie E. Corbett,
  • Mark Mulligan

Why Read This Report

There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media players — to create new revenue streams around digital content as sales of physical content decline. There is even a core of users willing to pay, but companies have so far failed to meet that demand. To build a compelling paid content product is a challenging prospect for any product strategist within an organization. Great content is a start, but it is not enough. Forrester has identified 10 steps that, taken in order, will help deliver a paid content service that meets consumers' needs and expectations. Use them to guide your content strategy, whether you are a content strategist at a media company, a telco, a device manufacturer, or a brand.

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Tools And Templates

Document Templates

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  • The Paid Content Checklist Identifies The Key Strategic Challenges In Sequential Order

Table of Contents

  • A Paid Content Strategy Needs A Structured, Iterative Approach
  • At Every Stage, Ensure Your Product Has SPARC
  • RECOMMENDATIONS

  • Apply Forrester's Framework To Your Paid Content Strategy
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