Trends Report

Forrester's Sales Battle Card Evaluation Results

Insights Into Building Battle Cards That Help Sales Reps Win Deals

October 11th, 2011
Dean Davison, Mgr, Principal Consultant
Dean Davison Mgr, Principal Consultant
With contributors:
Bradford Holmes , Daniel Feldman

Summary

Sales enablement professionals are increasingly stepping up to fix the massive inventories of battle cards at their companies that provide inconsistent value to sales reps. These battle cards originate from product and marketing teams spread across the company, and each one is designed with a different focus. To help you initiate change, Forrester has created a baseline of the current state of battle cards along with recommendations on how to improve them based on industry standards.

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