Best Practice Report

Four Best Practices For Applying Through-Channel Marketing Automation

Optimizing Your TCMA Rollout

December 9th, 2015
Tim Harmon, null
Tim Harmon
With contributors:
Peter O'Neill , Jacob Milender , Matthew Izzi

Summary

B2B marketers are beginning to grasp the power potential of their channel partner ecosystem to amplify their marketing. But there is a high degree of variability in the way B2B marketers deploy and employ their through-channel marketing automation (TCMA) solutions to and with their channel partners. We culled through that variability to identify common elements of approaches that work best.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.