Four Questions Guide Web Mobile Content Management Plans

November 21st, 2011

Stephen Powers VP, Tech & Services Portfolio

With contributors:

Matthew Brown , Anjali Yakkundi

Summary

As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown exponentially more complex. To survive and thrive in this complexity, content and collaboration (C&C) professionals must rethink current web content management (WCM) strategies from four perspectives: 1) whether to use mobile Web, mobile apps, or both; 2) what mobile devices — if any — to target; 3) how to structure presentation templates; and 4) whether to use the technology that their WCM vendors provide, or go with a mobile-specific development and delivery platform.

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