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For Customer Experience Professionals

Four Questions That Free Employees To Access Customer Data

A Guide For Customer Experience Pros Looking To Break Down Information Silos

February 3, 2015

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Why Read This Report

The vast majority of the information workforce directly supports customers or helps their organizations understand customers' behavior. But the way that organizations warehouse client data and provide employees with access to it hinders employees' ability to perform these tasks. Customer experience (CX) professionals need to be at the forefront of changing the governance models and culture around client data. This report helps CX pros identify the role they can play in shaping this emerging business conversation.

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Table of Contents

  • The Information Workforce Is Customer-Centric
  • Answer Four Questions In Order To Expand Data Access
  • RECOMMENDATIONS

  • Build A Case For Linking Data Access To Customer Experience
  • Supplemental Material
  • Related Research Documents

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