Report

Four Myths About Consumer Emotion That Are Leading You Astray

A Consumer Technographics® Report
June 19th, 2017
With Contributors:
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell

Summary

Companies that struggle to resonate with customer emotions often lack an understanding of how those emotions work; they're trapped in the belief that technology is functional, not emotional. We can see why: Long-standing stereotypes about emotion lead to

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