Trends Report

French Online Retail Overview, 2012

French Online Retail Is On The Brink Of A Multichannel Revolution

January 4th, 2012
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Patti Freeman Evans , Amelia Martland , Myriam Da Costa

Summary

France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for French shoppers and eBusiness executives alike. As the economy tightens, French shoppers are increasingly price conscious — they are hunting hard for deals, they are less influenced by merchandising or peer opinion than they were, and they are highly conscious of shipping costs. In response, French eBusiness executives are experimenting with a range of multichannel approaches — from engaging shoppers via social media to planning "click and collect" schemes. eBusiness executives in France have a clear opportunity to accelerate online growth by embracing multichannel shopping to deliver flexibility, convenience, and most of all value to their shoppers.

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