Trends Report

From Singles' Day To Global Shopping Festival

This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations

December 10th, 2018
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Lily Varon , Michael Barnes , Nancy Lin , Bill Nagel

Summary

2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in sales set a new record. Alibaba used the rebranding as an opportunity to scale innovations like its New Retail model, run pilots in industries like hotels and automobile, and test its New Manufacturing vision. Digital business pros can use this report to learn from Alibaba's latest innovations and apply those lessons to their global omnichannel strategy.

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