Trends Report

Fuel Your Contextual Marketing Engine With The Right Enterprise Marketing Software Suite

May 8th, 2015
With contributors:
Srividya Sridharan , Samantha Ngo

Summary

Customer insights (CI) professionals struggle to create relevant and engaging experiences for customers. Assembling the right enterprise marketing technologies to address customer-facing needs is therefore a critical task. For the Forrester Wave evaluation of enterprise marketing software suites (EMSS), we surveyed 53 customers about their respective vendors and conducted qualitative interviews with 24 more to understand their marketing technology environments in greater detail. This report outlines key factors to consider when making EMSS investments, especially balancing strategic enterprise marketing technology objectives with vendors' ability to address customer requirements.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.