Gamification: "Level Up" Your Strategic Approach

May 13th, 2013

Jennifer Wise

With contributors:

David Truog , Melissa Parrish , Andia Vokshi

Summary

Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the application of game mechanics has inappropriately surpassed the importance of a user-centric interaction strategy in the approach. This report will help marketers determine how — and whether — to strategically apply game mechanics.

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