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For B2C Marketing Professionals

Gamification: "Level Up" Your Strategic Approach

May 13, 2013

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Why Read This Report

Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the application of game mechanics has inappropriately surpassed the importance of a user-centric interaction strategy in the approach. This report will help marketers determine how — and whether — to strategically apply game mechanics.

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Table of Contents

  • Gamification Offers Brand Engagement Benefits
  • Three Prerequisites For Success: Audience, Goals, And Interactions
  • Implementing Gamification Requires Teamwork
  • Supplemental Material
  • Related Research Documents

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