Save or Share this Report

For B2C Marketing Professionals

Gamification: "Level Up" Your Strategic Approach

May 13, 2013

Primary author headshot

Authors

Why Read This Report

Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the application of game mechanics has inappropriately surpassed the importance of a user-centric interaction strategy in the approach. This report will help marketers determine how — and whether — to strategically apply game mechanics.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Gamification Offers Brand Engagement Benefits
  • Three Prerequisites For Success: Audience, Goals, And Interactions
  • Implementing Gamification Requires Teamwork
  • Supplemental Material
  • Related Research Documents

Recommended Research