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For CMO Professionals

Gauge Your Digital Business Maturity

The Assessment Report In The Digital Business Playbook

February 19, 2021

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This report is part of "Plan" in The Digital Business Playbook.

Why Read This Report

Digital business transformation is a journey, not a destination. This report guides digital business leaders through Forrester's digital business maturity assessment so you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in a revised assessment tool and benchmarking data.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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