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For CIOs

Gauge Your Insights-Driven Business Maturity

The Assessment Report In The Insights-Driven Business Playbook

February 10, 2020

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This report is part of "Plan" in The Insights-Driven Business Playbook.

Why Read This Report

Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation that provides them with sustained differentiation in their markets. This report guides CIOs through Forrester's insights-driven business assessment to gauge how well their organizations perform the essential activities they need to be insights driven, and it helps CIOs discover which activities they must strengthen in order to progress. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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