Gauge Your Insights-Driven Business Maturity

August 2nd, 2021

James McCormick

With contributors:

Srividya Sridharan , Gene Leganza , Cinny Little , Chandler Hennig

Summary

Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They gain sustained market differentiation by doing this at unprecedented scale, thereby unleashing high levels of decision-making and innovation. Forrester has identified five competencies that every insights-driven business must master to make its insights vision a reality: strategy, partners, practices, platforms, and data. This report guides business executives through Forrester’s 10-minute self-assessment to gauge how well their organizations perform the essential activities they need to be insights driven, and to discover which activities they must strengthen in order to progress.

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