Maturity Assessment

Gauge Your Insights-Driven Business Maturity

August 2nd, 2021
James McCormick, null
James McCormick
With contributors:
Srividya Sridharan , Gene Leganza , Cinny Little , Chandler Hennig


Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They gain sustained market differentiation by doing this at unprecedented scale, thereby unleashing high levels of decision-making and innovation. Forrester has identified five competencies that every insights-driven business must master to make its insights vision a reality: strategy, partners, practices, platforms, and data. This report guides business executives through Forrester’s 10-minute self-assessment to gauge how well their organizations perform the essential activities they need to be insights driven, and to discover which activities they must strengthen in order to progress.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.