Trends Report

Gauge Your Marketing Innovation Maturity

The Assessment Report In The Marketing Innovation Playbook

November 22nd, 2019
Caroline Robertson, null
Caroline Robertson
With contributors:
Shar VanBoskirk , Jacob Basseches , Kara Hartig


To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation maturity assessment so that you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.