Save or Share this Report

For CIOs

Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will

Demystifying The Myth Of A Gen-Y-Led Workplace Revolution

October 28, 2009

Primary author headshot


Why Read This Report

Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see their tech-savvy as a harbinger of a new collaborative era. In Forrester's research we found something else: Gen Yers are neither rocking the boat nor are they leading a technological revolution. Strategists at collaboration software companies, this is your wake-up call: Information workers in general are not using your tools, and our future business leaders are no different. The answer? Rethink how your tools fit in an organization's work — they must be part of a business process, not a flourish outside of it.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Younger Workers Alone Do Not Make Collaboration Go

  • It's Time To Intertwine Collaboration Tools With Business Tasks
  • Supplemental Material
  • Related Research Documents

Recommended Research