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For B2C Marketing Professionals

Get Control Of Financial Services Social Marketing

Choose A Social Marketing Management Vendor Focused On The Specific Needs Of The Financial Industry

July 18, 2011


Why Read This Report

Clearer compliance regulations are making financial services (FS) marketers more confident about entering the social channel and growing their existing presences — but the burden remains on interactive marketers to ensure that their programs are simultaneously compliant and effective. To address these needs, several social publishing platform vendors offer regulatory expertise and guidance in addition to tools to maintain compliance. Forrester has evaluated how key vendors differentiate on compliance capabilities, breadth of social tool sets, and additional service offerings.

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