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For eBusiness & Channel Strategy Professionals

Get Mobile Insurance Strategy Right By Designing For Customers' Mobile Moments

January 12, 2015

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Why Read This Report

Mobile strategies fail when firms fail to understand evolving customer expectations or outline clear business objectives. eBusiness and channel strategy executives at insurance companies should document a strategic plan that all stakeholders — marketing, product teams, digital business teams, and technology management — agree on. This report answers two essential questions: How do we build a strategic plan, and what should be in that strategy? This report also includes our mobile insurance initiative checklist, designed to help eBusiness and channel strategy teams avoid common mistakes and succeed in mobile insurance. This report was originally published on August 23, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, and we substantially revised it to reflect new research as of December 2014.

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Table of Contents

  • A Strategic Plan Can Make Or Break Your Strategy
  • Take A Systematic Approach To Strategy
  • Define And Document Your Approach In A Strategic Plan
  • recommendations

  • Mobile Insurance Is A Journey, Not A Destination
  • Supplemental Material
  • Related Research Documents

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