Trends Report

Get With It With Widgets

Adult And Youth Widget Adoption

August 12th, 2008
JO
Jeremiah Owyang
With contributors:
Shar VanBoskirk , Emily Bowen , Cynthia N. Pflaum

Summary

Although adoption of Web and desktop widgets is still small today, nearly one-third of US online youth use widgets, and the adults who use them have high average household incomes. Interactive marketers wondering how to use widgets should focus on simplicity by crafting a strategy that focuses on understanding how widgets will help them listen to, talk with, energize, and embrace their customers.

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