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For eBusiness & Channel Strategy Professionals

Get Your B2B eCommerce Metrics Right

Performance Management: The B2B eCommerce Playbook

August 23, 2017

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This is the Performance Management report in The B2B eCommerce Playbook For 2017.

Why Read This Report

B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how successful digital business strategy professionals identify and prioritize key performance indicators (KPIs) and analyze omnichannel customer interactions to produce value-added insights and drive sustained growth. This is an update of a previously published report. It includes new data, examples, and insights.

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Table of Contents

  • Metrics Are A Critical Component Of A B2B eCommerce Strategy
  • Internal Limitations Make Measurement Challenging
  • Transform Metrics Into A Comprehensive Measurement Strategy
  • Recommendations

  • Align Your Digital Measurement With B2B Customer Behavior
  • Supplemental Material
  • Related Research Documents