Get Your Revenue Marketing Transformation Off To A Fast Start

Lessons Learned From L2RM Pioneers
August 30th, 2018
With Contributors:
Alexander Bullock
and Kara Hartig


After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers have had difficulty sustaining ongoing improvement. To learn why, we analyzed the inquiries that B2B marketing practitioners with L2RM programs submitted to Forrester's analys

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