Forecast Report

Global Business And Consumer Tablet Forecast Update, 2013 To 2017

Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

August 5th, 2013
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Michael O'Grady , Christopher Voce , Thayer Frechette

Summary

Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a mass market phenomenon. But its potential still remains unrealized: Forrester forecasts that tablets will reach an installed base of 905 million users by 2017. This growth — up from just 15 million users in 2010 — will catapult the tablet from merely a popular mass-market device to a highly visible mainstay device among consumers and businesses in developed nations. This report offers infrastructure and operations (I&O) professionals guidance on the path that consumers, workers, and business buyers will take to acquire and use these popular devices.

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