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Global Business Technographics® Data & Analytics Survey, 2017: Overview

A Business Technographics Presentation

October 16, 2017


  • By Brian Luu,
  • Katelyn Zwart
  • with Reineke Reitsma,
  • Xiaotong Duan,
  • Cheryl Hart

Why Read This Report

This report is an overview of the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017. Topics include the top data-driven initiatives; business intelligence drivers and challenges; ownership of customer insights tasks and responsibilities; the adoption of analytics technologies; artificial intelligence (AI) use cases, benefits, and challenges; and the commercialization of data. We have analyzed the results for a variety of segments like the C-suite, by industry, and by technology versus business leaders. Our analysis reveals that most C-suite leaders have appointed a chief data officer and are recruiting more employees with advanced data skills. Data security and privacy are the biggest roadblocks when orchestrating a firm’s business intelligence strategy. Respondents expect AI technologies to improve online security, but they will also give rise to new security threats. The opportunity for commercializing data looks promising; some key industries are already doing this to a much higher degree than others.

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