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For B2B Marketing Professionals

Global Business Technographics Marketing Survey, 2016: Overview

A Business Technographics Presentation

February 10, 2017

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Why Read This Report

This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by marketing focus (B2B and B2C), company size, and industry. Our analysis shows marketing department investments and prioritization differences by firmographic views. Marketers, marketing technology product managers, advertising outlets, and market strategists can use this report to build their knowledge and benchmark against marketing industry behaviors.

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