Best Practice Report

Global Mobile Banking Benchmark, 2017

BBVA Earns The Top Spot

July 13th, 2017
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Diane Deng , Edoardo Zavarella , Benjamin Ensor , Alex Causey , Andrew Hogan , Arnav Gupta , Eryan Zhou , August du Pont , Mike Chirokas

Summary

To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate their future needs and improve their financial well-being. We used our Mobile Banking Benchmark methodology to evaluate the retail mobile banking services of 53 retail banks worldwide and found a widening gap between the leaders and other banks. This report lays out the best practices we found and the lessons for digital business strategy executives.

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