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For eBusiness & Channel Strategy Professionals

Global Mobile Banking Benchmark, 2017

BBVA Earns The Top Spot

July 13, 2017


Why Read This Report

To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate their future needs and improve their financial well-being. We used our Mobile Banking Benchmark methodology to evaluate the retail mobile banking services of 53 retail banks worldwide and found a widening gap between the leaders and other banks. This report lays out the best practices we found and the lessons for digital business strategy executives.

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Table of Contents

  • Forrester's Mobile Banking Benchmark Methodology
  • The Benchmark: BBVA Leads With Useful And Usable Mobile Services
  • Mobile Banking Best Practices Of Banks Worldwide
  • Recommendations

  • Become Customer-Obsessed — And Mean It
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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