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For B2C Marketing Professionals

Global PC And Broadband Penetration

A Technographics® Global Overview Document

June 12, 2012

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Why Read This Report

The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and metropolitan China regularly use PC Internet, online usage in Russia and metropolitan India trails behind. Globally, we see regional uptake variations in the computing devices that consumers use to connect to the Web already. This document examines global consumers access the Internet, and it helps market insights professionals understand how uptake in computing devices varies by region and how that will change in the future.

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