Global Social Media Adoption In 2011
A Review Of Forrester's Social Technographics® Data From Around The World
January 4, 2012
Why Read This Report
Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and region. For instance, while online consumers in emerging economies are active in creating social content, consumers in mature markets engage in more passive behavior. Subregional differences remain, as well: Online Italians are twice as likely to use social networks as online Germans, and metropolitan Chinese Internet users are three times as likely to regularly visit social networking sites as those in Japan. This report uses Forrester's Social Technographics® groupings to show how people around the world use social media — and tells companies how to act on this information.
This document is not available for individual purchase. Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.
Western European Social Media Marketing Forecast, 2014 To 2019
September 5, 2014 | Samantha Merlivat
European Social Technographics® 2010
September 28, 2010 | Nate Elliott
Master The Next Wave Of Social
June 5, 2015 | Nate Elliott