Trends Report

Global Social Media Adoption In 2011

A Review Of Forrester's Social Technographics® Data From Around The World

January 4th, 2012
Nate Elliott, null
Nate Elliott
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Amelia Martland , Samantha Jaddou

Summary

Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and region. For instance, while online consumers in emerging economies are active in creating social content, consumers in mature markets engage in more passive behavior. Subregional differences remain, as well: Online Italians are twice as likely to use social networks as online Germans, and metropolitan Chinese Internet users are three times as likely to regularly visit social networking sites as those in Japan. This report uses Forrester's Social Technographics® groupings to show how people around the world use social media — and tells companies how to act on this information.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.