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Global Tech Market Outlook 2013 To 2014

In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

January 3, 2013

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Why Read This Report

The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new areas of growing or weakening tech demand. Overall, after a period of slow tech market growth in 2012, tech buying will steadily improve in 2013 and 2014, led by the US. The European tech market will remain depressed for most of 2013 before starting to improve as 2014 nears. The Asia Pacific tech market will hold steady as Japan slumps after its post-disaster pickup in 2012, while China follows the opposite path, rising in 2013 and 2014 after a 2012 slowdown. But it will be US tech buyers who will make the biggest adjustment, stepping up their tech spending as an improving US economy combines with strong demand for new mobile, cloud, and smart technologies to accelerate growth in the US tech market.

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Table of Contents

  • Economic Problems Linger, But There's Light At The End Of The Tunnel
  • Global Tech Purchases Will Be $2,090 Billion In 2013, Up 3.3%
  • China, Brazil, And The US Will See The Fastest Local Currency Growth
  • Why Software Will Outperform Hardware And Services In 2013 And 2014
  • RECOMMENDATIONS

  • Make 2013 The Transition Year To Higher Spending In 2014
  • ALTERNATIVE VIEW

  • Recessions Spread From Europe To US And Asia, Causing Global Slump
  • Supplemental Material
  • Related Research Documents

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