Infrastructure and operations (I&O) professionals increasingly understand the direct link between poor technology experience and employee disengagement, burnout, and attrition. As a result, they’re looking at revamping decades-old end user computing technologies and processes to provide a more productive experience for their employees. However, it’s not just the tools and processes that need to evolve. Desktop teams themselves must expand beyond their traditional PC-centric worldview and become digital experience professionals. This report describes why and how desktop teams need to evolve into digital experience teams.