Got Content? You Need Information Architects
August 11, 2010
Why Read This Report
The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and you want to do it consistently across the enterprise, then you need to care about information architecture (IA). Forrester recently interviewed effective information architects across a range of industries. We found that they possess a people-centered, open-minded perspective and a knack for grasping concepts as well as perceiving details. Their primary responsibility is to analyze, model, and set up organizational schema for unstructured information. The most important challenges for content-oriented information architects are: 1) to promote their unique skills; 2) to actively contribute to business and IT projects; and 3) to be specific and practical.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Your Vast Unstructured Content Wasteland Has Real Costs
- Technology Is Not The Silver Bullet After All
- A Good Architect Will Plan And Build Your Information House
WHAT IT MEANS
- Content-Oriented Information Architects Matter
- Supplemental Material
- Related Research Documents
Job Description For The Content-Oriented Information Architect
November 17, 2010 | Leslie Owens
The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2010
October 20, 2010 | Boris Evelson
Information Strategies Move Center Stage
March 20, 2015 | Gene Leganza