Trends Report

Great Companies Center Their Tech Strategy On Customers

Don't Ignore The Basics, But Keep Boldly Adapting Your Strategy To Meet One Goal — Serving Customers

January 30th, 2018
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Dave Bartoletti, null
Dave Bartoletti
With contributors:
Matthew Guarini , Laura Koetzle , Margo Visitacion , Glenn O'Donnell , Will McKeon-White , Shayna Neuburg

Summary

Technology leaders need to rethink strategic planning in the age of the customer. Technology strategies are too often just collections of loosely related project plans and too focused on tech project delivery milestones. Strategies designed "by IT, for IT" fail to engage business leaders and executives because they don't explain how tech strategy leads to better customer experience and outcomes. This report explains how technology leaders can create a strategic tech plan that is customer-led, insights-driven, fast, and connected.

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