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For CIOs

Great Companies Center Their Tech Strategy On Customers

Don't Ignore The Basics, But Keep Boldly Adapting Your Strategy To Meet One Goal — Serving Customers

January 30, 2018

Why Read This Report

Technology leaders need to rethink strategic planning in the age of the customer. Technology strategies are too often just collections of loosely related project plans and too focused on tech project delivery milestones. Strategies designed "by IT, for IT" fail to engage business leaders and executives because they don't explain how tech strategy leads to better customer experience and outcomes. This report explains how technology leaders can create a strategic tech plan that is customer-led, insights-driven, fast, and connected.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Don't Get Lost In Project Plans And Fail To Understand The Customer
  • Customer-Led Outcomes Must Guide Your Tech Leadership Strategy
  • Build Your Strategy With Multiple Connected Paths To Customer Value
  • What It Means

  • Nobody Will Wait For You To Set A Customer-Obsessed Tech Strategy
  • Supplemental Material
  • Related Research Documents

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