Hydrasight foresees that an increasing focus on optimization of information, processes, people, and technology assets will ironically reduce interest in broader enterprise adoption of business intelligence (BI), analytic, and performance management software tools during 2009. Instead, organizations will look to the major vendors of their incumbent strategic software (e.g., ERP, financials, CRM, ECM, supply chain, case management) to include enhanced reporting and analytical capabilities, at no or little additional cost to the enterprise.