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Half Of B2C Online Retail Spend Came From Marketplaces In 2016

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September 11, 2017

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Why Read This Report

Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker to examine 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. This report also looks at the services and factors that will drive future adoption and growth for the key marketplaces.

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Table of Contents

  • Marketplaces Are Taking An Increasing Share Of Online Retail Sales
  • Marketplace Services Drive Retailer And Consumer Adoption
  • To Grow, Marketplaces Need To Balance Retailer And Consumer Costs
  • Supplemental Material
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