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For B2C Marketing Professionals

Harness Marketing's Most Powerful Tool: Emotion

New Techniques Reveal Consumers' Real Decision Process

February 14, 2019

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Why Read This Report

Emotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and psychology insights into techniques for clearly describing the role emotions play in consumers' decisions. B2C marketers should read this report to shed outdated misconceptions about emotion and identify ways to harness these new techniques to fully leverage the power of emotion in marketing planning, execution, and measurement.

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Table of Contents

  • Marketers: It's Time To Update Your View Of Emotion
  • Manage Emotion More Effectively Across The Marketing Process
  • Recommendations

  • Build A Rigorous Emotional Connection Strategy
  • What It Means

  • Emotion Gets Quantified In Business Cases
  • Supplemental Material
  • Related Research Documents

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