Healthcare And Pharma Marketers: Learn From DTCs Going Direct-To-Value

DTCs' Novel Approaches To Convenience, Community, And Customization Capture Consumers' Attention
January 22nd, 2020
Jeff Becker
Luca Russo
and Christine Turley


Direct-to-consumer (DTC) disruption isn't confined to beauty or mattress brands; DTC startups are also emerging in the highly regulated healthcare and pharmaceutical industries, as empowered customers are increasingly willing to experiment. B2C marketers

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