Report

Healthcare And Pharma Marketers: Learn From DTCs Going Direct-To-Value

DTCs' Novel Approaches To Convenience, Community, And Customization Capture Consumers' Attention
January 22nd, 2020
With
Jeff Becker
Luca Russo
and Christine Turley

Summary

Direct-to-consumer (DTC) disruption isn't confined to beauty or mattress brands; DTC startups are also emerging in the highly regulated healthcare and pharmaceutical industries, as empowered customers are increasingly willing to experiment. B2C marketers

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.