Best Practice Report

Help Happy Customers Share Their Delight By Prioritizing Post-Sale Marketing

How To Create Customer Advocacy Programs That Boost Your Brand’s Influence And Success

October 25th, 2018
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Matthew Camuso , Caroline Robertson , Jacob Basseches , Kara Hartig

Summary

Customers would rather share their knowledge, experience, and advice than deliver some inconsequential, promotional testimonial. To tether post-sale experiences to authentic advocacy, B2B marketers must invest in programs that start the day customers sign up and deliver measurable business results. Read this report to learn why post-sale customer engagement marketing reinforces long-term relationships when you deliver valuable experiences that make customers want to back your brand.

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