How Firms Help Employees Evoke Emotions That Deepen Customer Loyalty

Create More Positive Emotions And Heighten Memories Of Positive Emotions
January 10th, 2018
Laura Tramm
William Willsea
and Shayna Neuburg


Emotions drive customers' perceptions — and human interactions are more emotionally resonant than digital interactions. That's why CX pros must help their colleagues deliver experiences that create more positive customer emotions. They can do this by shar

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.