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For B2C Marketing Professionals

How Do Teens Use Social Media?

North American Consumer Technographics®

July 21, 2014

Authors

  • By Gina Fleming,
  • Nate Elliott
  • with Reineke Reitsma,
  • Ryan Morrill,
  • Andrea Mitchell

Why Read This Report

use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue to ramp up their usage as they get older. But even when they're still young enough to rely on their parents to make purchases, they're already using social media — not only to connect with friends but also to discover and explore new brands, products, and services. This report examines the social media behaviors of US online youth and shows marketers how they like to interact with brands on various social platforms.

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