How Do Teens Use Social Media?
North American Consumer Technographics®
July 21, 2014
Why Read This Report
use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue to ramp up their usage as they get older. But even when they're still young enough to rely on their parents to make purchases, they're already using social media — not only to connect with friends but also to discover and explore new brands, products, and services. This report examines the social media behaviors of US online youth and shows marketers how they like to interact with brands on various social platforms.
This document is not available for individual purchase. Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.
Benchmarking Social Marketing Efforts In Asia Pacific In 2015
January 28, 2016 | Clement Teo
Benchmarking Social Marketing Efforts In China In 2015
January 21, 2016 | Xiaofeng Wang
Create Marketing Your Customers Can Use
April 14, 2014 | Melissa Parrish