Trends Report

2016 US Life Insurance Digital Sales Functionality Benchmark

PolicyGenius Leads Our First Review Of US Life Insurer Digital Sales Functionality

November 30th, 2016
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Alyson Clarke , Benjamin Ensor , Kyle Steinhouse , Mike Chirokas

Summary

Digital touchpoints are changing how Americans are researching and buying life insurance. We used our life insurance Digital Sales Functionality Benchmark methodology to evaluate the digital touchpoints of eight leading US life insurance sellers. These life insurers present relevant details quickly but are less effective at helping prospects find and pick the right coverage and advisor. This report is intended to help life insurance digital business professionals benchmark their own digital sales capabilities, identify best practices, and plan improvements to their digital sales tactics.

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