How Emerging Technology Is Changing CX

January 24th, 2017

Kelly Price

Tony Costa

With contributors:

David Truog , Scott Ross , Rachel Birrell

Summary

New technologies offer opportunities to connect with customers by designing more appealing experiences. But if those experiences aren't rooted in customer centricity, they won't win hearts and minds. This report highlights what speakers at Forrester's CXSF 2016 Forum presented and discussed to help customer experience (CX) pros tap emerging technologies in a way that offers meaningful improvements to CX.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.