Skip to main content

Save or Share this Report

For Customer Insights Professionals

How Empowered Customers Harness The Power Of Mobile

North American Consumer Technographics®

September 26, 2017

Primary author headshot

Authors

Why Read This Brief

Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and wearables, has been among the most significant catalysts of this consumer mindset. We analyze how groups within Forrester's Empowered Customer Segmentation rely on mobile phones and why; we also provide an interactive graphic enabling you to dig into US empowered customers' mobile attitudes and behaviors by industry.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research