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For Customer Insights Professionals

How Empowered Customers Harness The Power Of Mobile

North American Consumer Technographics®

September 26, 2017

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Why Read This Brief

Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and wearables, has been among the most significant catalysts of this consumer mindset. We analyze how groups within Forrester's Empowered Customer Segmentation rely on mobile phones and why; we also provide an interactive graphic enabling you to dig into US empowered customers' mobile attitudes and behaviors by industry.

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