Trends Report

How German Banking Customers Use Different Channels, 2015

Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

February 22nd, 2016
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
Benjamin Ensor, null
Benjamin Ensor
With contributors:
Peter Wannemacher , Jacob Morgan , Alex Causey , Cody White

Summary

Banking channel use in Germany is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that many German customers have with their banks. Digital banking executives at German banks need to make better use of digital touchpoints to enhance customer engagement and drive sales, integrate digital and human touchpoints to deliver a new generation of digital banking, and turn branches into sales and advice hubs.

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