Trends Report

How Interactive Marketers Must Shape The New Agency Management

The Digitization Of All Agencies: Marketers And Agencies Must Adapt To Manage Marketing Complexity

January 23rd, 2012
Michael Greene, null
Michael Greene

Summary

As agencies break free of traditional and digital marketing silos, interactive marketers can't afford to rely on conventional "bucketed" agency models without stunting the effectiveness of their agencies and therefore hurting their own cause. This introduction highlights a Forrester report about this new reality and explains what interactive marketers must do to adapt to it in terms of organization, management, and compensation of agencies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.