How Listening Services Support Social Intelligence

June 30th, 2010

Zach Hofer-Shall

With contributors:

Suresh Vittal , Michael J. Grant

Summary

Customer Intelligence professionals know the power of deriving marketing insight from social media data. But knowing is only half the battle. Not all Customer Intelligence teams come equipped with the resources necessary to mine social media data. As a result, many look externally to listening platforms' services teams for assistance. These teams support Social Intelligence initiatives through a variety of offerings, including training and support, social media audits, custom reports, and strategic guidance. To find the right services for their needs, Customer Intelligence professionals must evaluate their readiness for social media, goals for using social media as a customer data source, and their existing agency partnerships.

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