Trends Report

How Luxury Web Sites Should Use Video

Using The Online Video Product Scorecard To Identify Best Practice

October 13th, 2010
NT
Nick Thomas
With contributors:
Mark Mulligan , Annie E. Corbett

Summary

Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how Forrester's online video product scorecard enables sites — in this case luxury brand sites — to benchmark their efforts by comparing their use of video to best practices from market leaders across all categories. Based on our study of more than 125 leading consumer Web sites, we can identify strengths and weaknesses for both individual sites and industry verticals and provide focused, actionable advice to content and product strategists to ensure that sites meet evolving consumer needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.