Trends Report

How Real-Time Analytics Enables Digital Intelligence

Real-Time Analysis Provides Visibility Into Critical Situations

January 10th, 2013
With contributors:
Dave Frankland , Allison Smith

Summary

Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing velocity of customer interactions, firms risk missing problems and opportunities as they surface. This report helps customer intelligence (CI) professionals understand how to complement traditional strategic analysis capabilities with real-time analytics in specific situations when decisions are time-sensitive and tactically critical.

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