Trends Report

How The Home Depot Became A Digital Powerhouse

Omnichannel Strategy And In-House Talent Created The Top-Ranked Mobile App And A "Digital-Plus-Physical" Culture

July 19th, 2019
Allen Bonde, null
Allen Bonde
Mike Chirokas, null
Mike Chirokas
With contributors:
Fiona Swerdlow , James McQuivey, PhD , Michelle Beeson , Madeline King , Jennifer Wise , Emma Huff , Peter Harrison

Summary

The Home Depot was the top Leader in The Forrester Retail Wave™: US Mobile Apps, Q1 2019, ahead of other digital leaders like Target and Sephora. So, how did it accomplish this? This report analyzes how the retailer set out to differentiate with digital and incorporate high-impact features and technologies into its mobile app. We also look at how the company embarked on its digital makeover, how it embraced omnichannel from the top down, and what digital executives at other retailers and brands can do to accelerate their own digital transformations.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.