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How The Home Depot Became A Digital Powerhouse

Omnichannel Strategy And In-House Talent Created The Top-Ranked Mobile App And A "Digital-Plus-Physical" Culture

July 19, 2019


Why Read This Report

The Home Depot was the top Leader in The Forrester Retail Wave™: US Mobile Apps, Q1 2019, ahead of other digital leaders like Target and Sephora. So, how did it accomplish this? This report analyzes how the retailer set out to differentiate with digital and incorporate high-impact features and technologies into its mobile app. We also look at how the company embarked on its digital makeover, how it embraced omnichannel from the top down, and what digital executives at other retailers and brands can do to accelerate their own digital transformations.

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Table of Contents

  • The Home Depot's App Is The Front End Of A Rich, Interconnected CX
  • The Company's Digital Makeover Rests On Three Pillars
  • Recommendations

  • First, Focus On Pragmatically Dissolving Barriers — Then, Go Fast
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